+27% online reservations
Minamoto lets guests taste the omakase experience before they book
+27%
31%
+14%
1.2 min
About Minamoto
Minamoto Japanese Cuisine brings a refined sushi and omakase experience to Bellevue, Washington. Alongside omakase, the menu includes sushi, sashimi and small plates like the Amberjack Jalapeño, with sake, Japanese whisky and cocktails. Guests can reserve online, order for pickup, book private events and buy gift cards.
Challenge
Omakase is an experience, and experiences are hard to sell with a menu and a few photos. Many guests have never had omakase before and want to know what to expect, whether it is worth it and whether it suits a date night or a group dinner. The website had to answer those questions on its own, at the moment guests were deciding where to eat.
Solution
Minamoto added Zeacon to its website and brought its food and atmosphere to the page. Zeacon's AI shows each visitor the video most likely to help them decide: the chef preparing omakase at the counter, signature dishes for someone browsing the menu, or the private dining space for a visitor planning an event. Each video leads straight to reserving a table or placing an order.
Our food is hard to describe in words. Once guests could watch the chef at the omakase counter, reservations went up 27% and online orders followed.
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Minamoto Japanese Cuisine
Results
+27% online reservations
+14% online orders
31% of visitors engaged with a video
1.2 min average watch time per session
Omakase, menu and private events each matched to their own video
Impact on the dining room
Guests arrive knowing what the experience will be like and ready to enjoy it. The website now does what the dining room does in person: it shows the craft, the care and the atmosphere that make Minamoto worth the visit.
Looking ahead
With seasonal menus changing through the year, Minamoto can add new dishes on video as they arrive, and Zeacon will show them to the guests most likely to book.
