47% more test drive requests
Aston Martin of Bellevue brings the showroom online
+47%
38%
2.3 min
+62%
About Aston Martin of Bellevue
Aston Martin of Bellevue is the Northwest's exclusive source for new and pre-owned Aston Martins, with factory-authorized service, parts and financing. Its Aston Martin-only showroom in Bellevue, Washington displays up to eight cars indoors, with two lounges and a courtyard, and the team has served the Seattle area for more than 20 years.
Challenge
An Aston Martin is not an impulse purchase, and most buyers do their research online long before they visit. A typical dealer website shows photos and specs, but it can't show how a DB12 Volante sounds, what the personalization process looks like or what it feels like to walk into the showroom. Without that, the website was doing little to turn interested visitors into appointments.
Solution
Aston Martin of Bellevue added Zeacon to its website so visitors see the right video for the model they are looking at. Someone browsing the DBX707 sees a walkaround of the DBX707, a visitor on the pre-owned pages sees what certified pre-owned covers, and a first-time visitor gets a tour of the showroom. Each video ends with a clear next step, like booking a test drive, so interest turns into a conversation with the sales team.
People want to see the car before they call us. Now every model page has its own walkaround video, and test drive requests are up 47%. It feels like having a salesperson on the website around the clock.
—
Aston Martin Bellevue
Results
+47% test drive and lead requests from the website
38% of visitors engaged with a video
2.3 min average watch time per session
+62% time on site
Every model page now has a walkaround video matched to it
Impact on the sales team
Buyers arrive at the showroom already knowing the car they want to see and what the buying process looks like. Instead of starting from scratch, the sales team picks up a conversation the website has already started.
Looking ahead
As new models arrive, from Vanquish to Valhalla, the team can add a video once and Zeacon will show it to the visitors most likely to care, without rebuilding pages on the dealer site.
